GENERAL ARTWORK INFORMATION
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Artwork:
Please provide black and white camera-ready vector artwork to size to avoid art charge.
Halftone or screens should be no greater than 100 line screen. For simple typesetting add $20(V).
Artwork which is not camera-ready will require art time and will be billed at $45(X) per hour. Reverse
Art $25(Z). Clipart $20(V).
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Paper-Proof:
$10(V). (Required on all labels).
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Preproduction Sample:
$30(V).
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Standard Imprint Colors:
These samples are not an exact match.
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LIGHT GREEN
PMS340
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DARK GREEN
PMS3305
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LIGHT BLUE
PMS PROCESS BLUE
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DARK BLUE
PMS REFLEX BLUE
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ROYAL BLUE
PMS2935
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YELLOW
PMS116
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ORANGE
PMS ORANGE 021
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RED
PMS186
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BURGUNDY
PMS209
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TEAL
PMS320
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PURPLE
PMS2597
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GOLD
PMS871
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BLACK
100%
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WHITE
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SILVER
PMS877
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BRONZE
PMS876
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NAVY
PMS281
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COOL GREY
COOL GREY NO. 7
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BROWN
PMS476
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PINK
PMS190
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Label Colors:
White, Gold and Silver.
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Standard Imprint Colors For Boxes:
Red, Blue, Green, Brown, Burgundy, Black, White, Gold and Silver.
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PMS Color Match:
For PMS color matches other than standard colors add $25(X). Box imprint can not be PMS color match.
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Vector Artwork (acceptable, 600 dpi
&
up) Sample:
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| Rasterized Artwork (Unacceptable, under 600 dpi) Sample:
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Scaling artwork:
Artwork that is received should only be exact size or scaled down if needed. All imprint sizes are located in the item description throughout the catalog and website.
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ARTWORK FOR PENS:
Artwork should be as simple and clear. Below are examples of acceptable and unacceptable artwork.
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UNACCEPTABLE:
Vital information will be too small and illegible.
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ACCEPTABLE:
Artwork is clear and legible.
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IMPRINT AREA SIZE:
All imprint sizes are located in the item description within the catalog.
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FILE FORMATS ACCEPTED FOR ARTWORK
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IBM:
EPS, TIFF
MAC:
Illustrator EPS, Photoshop EPS, Saved as .ai, .eps or .pdf ONLY with all text converted into outlines or curves.
Acceptable types of media:
Zip Discs, 3 1/2" Floppies, Mac Compatible CD.
Electronic Mail (e-mail) capability (See next page for details).
EPS
-Encapsulated PostScript.
TIFF
-Tagged Image File Format.
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INFO FOR ART SENT VIA E-MAIL
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Platform:
Mac
Accepted Formats:
EPS,TIFF
Programs we support:
Adobe Illustrator 9.0 or lower.
If documents include type, screen and printer
fonts must be attached or be converted to outlines or curves. We can-not
access PC fonts. (Please note that sometimes TrueType fonts will not print
properly.)For documents in Illustrator or CorelDraw, all items should
be converted to outlines or curves with CorelDraw files exported as EPS
or AI files. Documents in Illustrator must have all EPS and/or TIFF files
in the same folder or the same package to avoid confusion and make production
possible. Documents in Photoshop should NOT be halftones (grayscale or
CMYK) and resolution should not be lower than 600 dpi @ final size (1200
dpi preferred). Phone and fax numbers, as well as contact name(s), P.O.
numbers and Item description should be included on e-mail messages in
case we have any questions about art. Send only one file at a time and,
if possible, use a compression utility to avoid corruption of files. Please
fax with your P.O. a composite of your artwork to verify position &
placement. We do not accept files in Powerpoint, Publisher, MS Word, and
other word processing programs as well as low-resolution .jpg, .gif or
.bmp. Any piece of art that has to be separated, typeset, spread, trapped,
converted, or 'cleaned-up' in any way is NOT 'camera-ready' and the work
required on our end is billable at the rate of $45/hr. |
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SPECS FOR CAMERA-READY ART
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Following are the specs we require to avoid costs on incoming art:
1. Any type that
"knocks out" (white or lighter letters) of a solid or reverse
area should be at least 5 pt. type and sans serif so that it will not fill
in on press. Any lines on graphics or logos should be at least 2 pts. in
width for the same reason.
2.
Any colors adjacent to each other need to
"trap" or overlap for correct registration on press. Traps should be approximately .25pts. or 1/64". For colors printing next to black, traps can go up to 1/16
"
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3.
Paper mechanicals should be on coated or photographic paper from a laser printer or stat camera to make sure image is crisp and does not have jagged edges.
4.
Concerning halftones or art with screens:
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a) Our maximum screen is 70 lpi.
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b) Highlights cannot have less than a 20% dot throughout so that a
"hard edge
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will not result.
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c) Darkest part of screen cannot be more than 50% color or it will fill in on press.
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d) If at all possible, substitute washes (or lighter shades of PMS colors) for screens because they print better than screens.
5. If art is to
bleed off the label, that bleed area (measuring 1/8" ) should be included
on the art.
6. All mechanicals
MUST be prepared with copy at least 1/8" from the die cut label area
on all 4 sides.
7. Art with halftones/tints
must be electronic (on disc) since they don' t scan cleanly.
Please Note:
All images will be sized to the maximum imprint area of the item, unless the client specifies a requested size (ie. Actual Size, Enlarge or Reduce).
Actual Size
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The artwork is the exact size the customer sent.
Maximum Imprint Area
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The artwork will be enlarged or reduced porportionally to fit the imprint area.
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